When brands begin exploring the world of digital public relations, they want to know how quickly they can expect to see results. The honest answer is that it’s similar to SEO in that it takes a bit longer to see results than with digital advertising. Digital PR is more organic, providing both social confirmation and third-party reliability.
Public Relations, unlike paid advertising, offers brands many benefits. These include long-lasting relationships, community, credibility, thought leadership, and genuine impact without the big-ticket budget that ads require. Through Digital PR, brands can influence their audiences like never before.
Today’s talented Digital PR strategy experts can be found in any industry, from big cities to small towns. The buzzword is talent, not location—remote working is at an all-time high and shows no signs of slowing down. Rather, Digital PR strategy is about talent, relationship building, trust and social networking. Truth matters and brands should strive for it. Digital PR professionals should help clients deliver the truth while always being prepared for a crisis.
By doing so, they help clients achieve a strong brand image. The success of Digital PR strategy is measured not only in numbers but in the development of long-lasting relationships through earned credibility with customers, employees, the media and the community.
Target right Audience
Using available intelligence tools can help you target the audience most effectively. Knowing the audience, as well as the proper approach, can help in pitching stories more effectively. This means knowing publications and sources your target audience members are reading. From there, researching the publication or source will help the journalist being courted see why their audience will care about the brand’s product or service.
To use a Digital PR strategy effectively, it is important to understand your brand’s unique value proposition. Consider the use of announcements, evergreen content, seasonal and event-related content, and press releases to communicate your brand’s who, what, when, where, and why.
To be effective, a pitch needs to be well-thought-out and well-executed. A Digital PR strategy requires researching journalists to select the appropriate media outlet, keeping up with their current articles, personalizing the pitch appropriately while being helpful, engaging and following them on social media. The pitch needs to be well-written, helpful, timely and relevant to the journalist’s audience.
When you send a pitch via email, optimize the subject line to get your message opened and then keep it simple and to-the-point. As media outlets grow and journalists shrink, your pitch is crucial to opening the doors of opportunity.
Digital public relations must respond quickly when the press calls (phone, email, social media). It is important to realize that journalists have deadlines and a missed call can be a missed opportunity. Consistency is the basis of digital public relations. It can’t thrive with a one-and-done approach but requires an ongoing effort—much like SEO—to optimize content on your site and pitch it to appropriate outlets consistently.
Are Links Still Important to a PR Campaign?
Links, while they may not be quite as valuable as they once were, still matter because they ultimately deliver brand coverage. The number of links is not as important as the relevance to your brand. Digital PR firms place links editorially, which means the journalist or influencer writes about your brand and links to your content. In the world of digital PR, links are earned — added value for your brand.
Your Strategic PR Experts – Will Help You Promote
Hulbul is the digital PR agency that’s making a name for itself. We’re helping brands leverage digital PR strategy to develop successful digital marketing plans.